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CallSniper / Branded in-house call centers

Hold one brand standard across every queue and every site.

A center that answers under its own name carries the brand on every call, and the standard drifts between queues, sites, and the partner handling overflow. CallSniper scores the recordings you upload against the criteria your operation set, so a quality manager can compare teams on the same rubric and read the transcript behind any result.

“Thanks for calling Brindlecote, this is Dana on a recorded line.
I can see the order and I am able to fix it from here.
You will get a confirmation email in the next ten minutes.”

The resolution stated on the call and the follow-up promised, checked across every submitted recording.

One rubric for every team.
Evidence behind every score.

Team leads calibrate on the calls they happened to pull, so two sites drift apart without anyone seeing it. CallSniper applies the same scorecard to all submitted recordings and places the relevant transcript passage beside each finding, which gives calibration a shared starting point.

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Follow a branded call from the greeting to the follow-up.

Each row is a moment the scorecard checks and the conversation it opens with the team.

The momentThe detail to reviewThe team conversation
Greeting

Did the agent open in the brand's approved wording and give the recording notice?

Compare the opening across sites and queues on the same set of criteria.

Verification

Were the identity checks your policy requires completed before account details were discussed?

Check the order of the steps in the transcript rather than trusting the disposition code.

Resolution

Was the issue resolved on the call, or escalated along the path your playbook sets?

Review the escalations that carried a complete handoff and the ones that came back.

Follow-up

Was the next step named, owned, and given a time the customer can hold you to?

Pull the calls where a follow-up was promised and see which ones named an owner.

A brand standard call scorecard, 100 points.

Points are illustrative, so fit them to the brand standard, the verification policy, and the authority limits your operation gives an agent.

CriterionObservable behaviorPoints
Approved greetingOpens in the brand's wording and gives the recording notice10
Identity verifiedCompletes every verification step before account details are discussed20
Issue understoodRestates the customer's issue before proposing an answer15
Accurate informationAnswers from current policy, pricing, and product information15
Resolution or escalationResolves the request or escalates along the path the playbook sets20
Follow-up namedStates the next step, who owns it, and when the customer will hear back10
ClosingConfirms the outcome and closes in the brand's approved wording10
Total100

Illustrative review flags

  • Account details discussed before the verification your policy requires was completed
  • A refund, a credit, or a commitment made beyond the authority the agent holds
  • A full card number or account number read back aloud on the recording
  • A disposition code that does not match what happened on the call

Bring these to a pilot.

  • A month of recorded calls from two teams you believe score differently
  • The brand standard and verification policy your agents work to
  • The quality form your team leads fill in today
  • The report your quality manager takes to the operations review

The pilot scores both teams on one rubric and puts the result beside the hand scored sample the team leads completed for the same month.

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Make it fit
your operation.

Confirm the workflow with the people who will use it.

Can queues and sites be compared on the same standard?

Yes. Include the queue, the site, and the team in the upload data, then run one scorecard across all of it. Reports break down by agent and by account so a quality manager can see where two groups have drifted apart.

Does this remove our QA headcount?

No. Scoring covers the calls nobody had time to reach and shows the transcript behind each result. Calibration, coaching, and the judgment calls on a disputed score stay with your quality team.

Can we include the partner handling our overflow?

If the partner's recordings can be provided and identified in the upload data, they can be scored against the same brand standard as your own teams and reported separately.

Where do the recordings come from?

Bulk upload from your contact center platform is the day one path, one queue at a time. A connection to your platform gets scoped during the pilot.

Start with the two teams you suspect are furthest apart.

Bring a month of calls from each and the brand standard both are supposed to work to. See the gap on one rubric before the next calibration session.

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